By Thomas Ho
Of course they should, but what tone should it convey? Actually, I’m really asking about students’ digital identity, but the title of this post merely reflects the “branding” I employed to attract students to my upcoming presentation about personal branding and digital identity. It is that presentation which prompts this post.
This is a touchy subject because parents and schools are so “conflicted” about it! On top of that, students’ immaturity calls for lots of caution! The “facts of life” are that most students do indeed have a digital identity so digital literacy compels that we teach them to be prudent about what they post with respect to content they create or share, permissions, and much more!
Nevertheless, the personal branding principles that apply to their parents and teachers apply equally to students with the exception that we can “cut them some slack” (or can we?) for not starting to “build their brand” yet (my daughter is among them L), but they certainly ought to be made aware of the implications for their future competitiveness, don’t you think?
After all, almost all of them are already online and, in many cases, they have already lost their opportunity to make a positive first impression. So, what should I say (or not say) to the students?
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